Floral Jems is based in East Dulwich, south east London, founded and run by Jem and her small team. With a bold, fun and quirky style, we provide bespoke floral design for weddings and events whilst trying to lessen our impact on the planet.


Jem started dabbling in floristry in 2013. She was working for a mental health charity as an Advocate which she loved but found herself constantly exhausted and wasn't able to give my best self to my clients. She also longed to do something creative and be her own boss. One night, she had a dream that she was a florist and when she woke up thought, why not give it go! She attended a years worth of college courses and whilst her tutors said she had a natural flair for it, her technique and knowledge have developed whilst working on the job. She started doing friend's weddings and when she was made redundant from her mental health position in 2016, decided to take the plunge and go full time, Floral Jems was born and she hasn't looked back.

She lives in East Dulwich with her wife Kate, who she has been married to for 5 years and their two loveable lurchers, Vinny and Alfie in their cosy little flat. She runs the business from her home studio.

Floral Jems offers professionalism, quality and vision along with a highly personal and friendly service. We strive to be ethical by sourcing seasonal, British flowers and using recycled and recyclable materials wherever possible. We also compost all leftovers and clippings and can arrange for flowers to be collected from venues where they will donated to elderly community members.

Floral Jems particularly love rustic, wild and boho style when it comes to designing wedding flowers. We can work to budgets starting from just £1000 and they will take their time to get to know you and listen to what you want. Jem works alongside her small team of trusty designers as well as her wife who also designs their range of table plans and other signage.

Go on, get in touch today for a free no obligation quote.