Floral Jems is based in East Dulwich, south east London, founded and run by myself, Jem. I am a quirky, creative florist that is passionate about flowers and the environment. I provide bespoke floral design for weddings and events whilst trying to lessen my impact on the planet.


I started dabbling in floristry in 2013.I worked for a mental health charity as an Advocate which I loved but I found myself constantly exhausted and I wasn't able to give my best self to my clients. I had a dream one night that I was a florist and when I woke up, I thought why not give it go! I attended a years worth of college courses and whilst my tutors said I had a natural flair for it, my technique and knowledge have developed whilst working on the job. I started doing friend's weddings but when I was made redundant from my mental health position in 2016 I decided to take the plunge and go full time, Floral Jems was born and I haven't looked back.

I live in East Dulwich with my wife Kate, who I've been married to for 5 years and our two loveable lurchers, Vinny and Alfie in our cosy little flat. I run the business from there, which enables me to able to give my customers excellent value for money.

Floral Jems offers professionalism, quality and vision along with a highly personal and friendly service. I strive to be an ethical florist by sourcing seasonal, British flowers and using recycled and recyclable materials wherever possible. I also compost all leftovers and clippings and can arrange for flowers to be collected from venues where they will donated to elderly community members.

I describe my style as quirky, off beat, vibrant and bold. I particularly love rustic, wild and boho style when it comes to creating wedding flowers. I can work to budgets starting from just £600 and I will take my time to get to know you and listen to what you want. 

Go on, get in touch today for a free no obligation quote.

Love Jem, The Floral Fairy